TED Talks <a href="/index.php/spe
akers/view/id/72" target="_…
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TED Talks <a href="/index.php/spe
akers/view/id/72" target="_blank">Chri
s Anderson</a>, the editor of <em>WIRED </em>(not to be confused with the curator of TED, who has the same name), explores the four key stages of any viable technology: setting the right price, gaining market share, displacing an established technology and, finally, becoming ubiquitous. To demonstrate this trajectory, Anderson explores the evolution of the DVD player as it passes through each of these four tipping points, the
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